too hot for Facebook?

“The image of this ad is either irrelevant or inappropriate. Per sections 3 and 8 of Facebook’s Advertising Guidelines, the image on your ad should be relevant and appropriate to the item being advertised. Make sure your image is directly relevant to what you are advertising. Images that are overly explicit, provocative, or that reveal too much skin are not allowed. Images that may either degrade or idealize any health condition or body type are also not allowed. If you choose to submit this ad again, please use an appropriate image that adheres to all of Facebook’s Advertising Guidelines.”

lola_adThis is the ad for the upcoming film,  And Then Came Lola, that was banned by Facebook for the stated reasons above.  Understandably, it has angered the filmmakers who are now striking back on its Facebook fan page and calling the ban hypocritical and unfairly targeted against LGBT materials.  Check on sites like AfterEllen and Jezebel and you’ll see the buzz that’s already created by many who share in denouncing Facebook.  Well, with the recent Amazon controversy still fresh, it’s easy to quickly jump on the bandwagon and call it yet another attack on gays and lesbians, but I for one will have to side with Facebook on this one…hate to say it, but it’s true.  If you’re to read the statement above carefully, I think it’s pretty clear that this picture did not pass the guidelines due to its explicit and provocative nature and I believe it wouldn’t have made any difference had it featured two women and a man or two men and a woman.  Dont’ get me wrong, I think the picture is sexy as hell and tastefully done, but you can’t blame Facebook for following their set rules.  Now, show me a similar picture with straight people that was allowed by Facebook and I’ll change my mind in a heartbeat.

Update…(4.29.09)
Facebook has now reversed their decision, so now everyone can drool over the picture!  The trailer looks pretty hot as well…

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2 Responses to “too hot for Facebook?”

  1. Well, I think the rule is subjective. Obviously. If I got offended because there was a diet ad with an over weight person in the picture I could say that the ad is degrading to over weight people.

    Or the ad that is for anti aging stuff could be degrading to older people who have wrinkles.

    I think that face book is trying to walk a fine line…that will always offend someone.

    Ceara

    • urban crawler Says:

      Yeah, by reversing their decision Facebook is pretty much admitting their prejudices…guess I gave them too much benefit of the doubt.

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