Women in Ads – crossing the line

dolce gabbana ad

durex fake ad

I came across these pictures at the beginning of the week and have been wanting to blog about it and I’m just now getting around to it…it’s been that kind of week.  The original blog post and rest of the pictures can be found here.  I  found these two pictures to be especially disturbing and offensive and I had to do some research to get additional info.  Well, I’m happy to report that the Durex condom ad turned out to be a fake, although it’s true identity is not very clear when you first google it.  Apparently, it was a spoof of this Burger King ad:

burger king ad

I’m more shocked that a major fashion icons like Dolce & Gabbana would be so irresponsible in producing such a suggestive ad which glorifies violence against women.  This was part of their 2007 ad campaign which I never saw until now and apparently the designers subsequently apologized and pulled the ad, but not without issuing a statement that they were merely “…looking to recreate a game of seduction in the campaign and highlight the beauty of our collections,”.  Huh?  Are you kidding me?  Since when was a gang rape mistaken for a game of seduction and how do bunch of oily shirtless men pinning down a woman highlight their designs?  It’s one thing to produce provocative ads because we all know that sex sells, but this is clearly one case where a line has been crossed.

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